Mass marketing with social media

I get this question a lot from clients: “is there a way so send mass messages to people using social media?‘   To be honest, I usually steer people away from this approach fairly quickly.  In my opinion, mass electronic marketing is best left to emails.  The job of social media is to create a conversation, [...]

Can social media replace live relationships?

My philosophy on social media is that it is best used to enhance relationships, both online and live.  It is meant to help you and I stay in touch with a world of people that seem to be moving faster and faster. I think it’s a dangerous thing if we allow social media to replace [...]

Facebook Fan page or personal profile

I’ve heard this debate going on since Facebook showed up in all of our lives.  Should you have a Fan Page or a profile page?  Personally, I have both.  To be honest, I’m not a huge fan of the fan page.  I have a couple of fan pages and I use them mostly to disseminate [...]