I own Browntree Home Inspections, but I also do some teaching and a lot of experimenting with social media. When the housing market started its decline in 2007, at least that’s when I felt it, I had to think fast to keep my business going. There was no time to try new mailing campaigns or [...]
Posts Tagged ‘business’
Is social media enough?
Posted: May 4, 2011 in Brodie, Business, Social mediaTags: business, facebook, linkedin, Social media, Social network, Twitter, youtube
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If you can’t say something nice, don’t blog at all
Posted: April 20, 2011 in Business, Social mediaTags: business, homeinspection
I teach many social media classes, but my primary job is as a home inspector. I own Browntree Home Inspections. One thing I rarely do, and if it happens it’s only because of an accident or misinterpretation, is talk about my competition. Either directly or indirectly. I won’t go onto one of my blogs and [...]
Judging the competition using social media
Posted: January 7, 2011 in Brodie, Business, Home inspectionTags: business, facebook, Social media
One of the things I teach in all of my classes is consistency when using social media. There are several reasons for this, but I would like to point out an interesting trend I’ve found. Most of the time I can judge how my competition in the home inspection business is doing by their social [...]




